Posts and review
TL;DR
- New post: pick where (YouTube Short or video, Instagram Reel or feed, LinkedIn), a look, a file, a cover, a title, a caption and a time. Send for review.
- Review: the reviewer approves or asks for changes with a note. Nothing goes live without a yes.
- Calendar shows the month, one slot per channel. Today shows what waits and what goes out next.
- Before it goes out, a post can be edited, rescheduled or cancelled. A post that did not go out says why and can be tried again.
Write a post
Studio → New post:
- Where should this go? YouTube Short, YouTube video, Instagram Reel, Instagram feed or LinkedIn.
- Which profile? A look that posts to that channel. No look yet? Create one in Profiles.
- File: a video or photo from Files. LinkedIn accepts words alone.
- Cover: a cover from the look's kit (not for LinkedIn).
- Title, caption and time.
- Send for review.
Each post is for one channel. To post the same video on two networks, send two posts (publisher.post.create-with-approval).
Review
Waiting → Review lists posts that need a yes. The reviewer approves or asks for changes with a note ("Lead with the role, not the kitchen."). Asked-for-changes posts come back to the writer (publisher.review.decide, publisher.review.list).
The reviewer is set in Review settings: a person or a Staff agent.
Change a post before it goes out
From Today, Calendar or Review:
| Change | What happens |
|---|---|
| New words, file or cover | It goes back to review |
| Only the time | It keeps its approval |
| Cancel | It is removed; live posts cannot be cancelled |
Workflows: publisher.post.revise, publisher.post.cancel.
When a post does not go out
The post shows why in plain words and links to it when it is live. Try again sends it back to the schedule when it is still approved, or to review when it is not (publisher.post.retry).
Approved posts are published when their time comes by the organization's publishing schedule (publisher.post.publish-due).
Channels
See each channel as the public sees it and edit its profile from the studio. What each network lets apps change, and where to go when it does not
Video templates
Build videos from scenes in a full-screen editor with a live preview. Titles, text, lists, big numbers, quotes, photos, clips, chats and end cards; slots people fill per video; versions you can go back to
